- Air Period
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March, 2005
- Client
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Abak-Press Publishing House
- Campaign Goals
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To form a unique image for the magazine - a leader in its format which is developing the purchasing philosophy and offering maximum useful and necessary information to the consumer. To increase brand awareness, loyalty to the magazine and to attract new readers and advertisers.
- Target Audience
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Readers with a high level of income, advertisers.
- Proposed Solution
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The campaign forms the image of a stylish magazine-expert in the sphere of money spending with taste and pleasure. Ya Pokupayu is not only a guide in the world of shopping. It is a professional expert and consultant which is able to make every purchase a thoroughly planned operation with its tactics and strategy. Its characteristic features are strictness, accuracy and confidence in its recommendations.
One of the key visuals is a man’s hand wearing a strict suit which opens the door of a limousine and invites a consumer to a shopping trip of a high level. Everything is accurate: the purchasing philosophy, the club of demanding consumers who value the pleasure of purchase more than high-life ballyhoo. This idea is promoted by the slogan "Your personal guide in the world of shopping".
The campaign was aired on radio and OOH.
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