- Air Period
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August - December, 2007
- Client
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Uralsib Financial Corporation
- Campaign Goals
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Launch of the internet trading service on the market and growth of the clients base.
- Target Audience
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Individuals, men 21-35 with higher education (non-financial), employed, with an average income.
- Proposed Solution
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The campaign is aimed to help consumers overcome the psychological barrier which prevents them from taking the decision to start trading stock on their own. The main idea of the creative concept is an easy access to internet stock trading which is available for anyone - a student and a retired person. Despite of the widespread opinion stock trading can be done not only by professionals but by everyone who has spare financial means and would like to multiply them. This opportunity is given by "A simplified access to stock trading for everyone who would like to try". Communication of the main message is a sum of the three main elements for a successful work on a stock exchange for an individual:
- does not require special knowledge,
- does not require much time,
- does not require much money.
The campaign is realized in the internet.
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