- Air Period
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August - September, 2004
- Client
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Raiffeisen Capital Management
- Campaign Goals
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Launch of the new investment product - mutual funds, attracting consumers’ attention to the new product in order to form the client base.
- Target Audience
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Individuals with a high level of income at the age of 27-40 y.o.: managers and senior managers of foreign and leading Russian companies, successful owners of medium-size businesses, men who value reliability of a bank.
- Proposed Solution
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The creative concept is aimed to emphasize the connection between Raiffeisen Bank and the Raiffeizen Capital Management company. This connection gives us the opportunity to transfer the Bank’s positive image of a reliable, dynamically developing and successful company with western capital over to its branch establishment. The visual of green vineyards going towards the horizon reflect the specific features and advantages of the new product: far-going investment prospects and a stable capital growth.
The campaign was realized by means of the press and outdoor advertisement.
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