- Air Period
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June-August, 2007
- Client
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Mobile operator "Mobile Telecom Service" (Kazakhstan), brand NEO.
- Campaign Goals
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To attract users interested in good value for money international and local calls.
To build a strong brand image emotionally close to a wide range of audience.
- Target Audience
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Young men and women, modern, full of energy, positive, educated Kazakhs. People who are proud of the achievements of their country and with confidence look into the future.
- Proposed Solution
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The creative concept emphasizes the value of family connections and human communication. The NEO tariffs play an important role which helps connect and make closer representatives of different generations of a modern Kazakh family. The advertising materials express the idea that the new NEO tariffs give citizens of modern Kazakhstan more opportunities for communication inside the country and beyond its borders. The materials are based on real life situations which are emotionally close and understandable to every person.
The campaign is aired on TV, radio, OOH and print.
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