- Air Period
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June-August, 2004
- Client
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MIR electronics retailer chain.
- Campaign Goals
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Promotion of credit programmes.
- Target Audience
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Consumers and potential consumers with various income levels.
- Proposed Solution
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The creative solution is based on the image of how a person can become master of a situation. The player gives an unexpected reply to the referee who intended to send him off the field. MIR credit programmes let you enjoy life now and master any situation.
The TVC was developed specially for media placement during the EURO Football Championship.
On the results of the advertising campaigns and marketing activities which had been held together with the Creolab Creative Agency in 2004, the MIR electronics retailer chain was awarded Brand of the Year and received one of the most prestigious awards in the sphere of brand building on the Russian market - EFFIE.
The EFFIE award / "Brand of the Year" evaluates projects which are realized on the local market in accordance with the world requirements for effective marketing strategies.
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