- Air Period
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September - December, 2007
- Client
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Stock exchange Russian Trade System, brand FORTS.
- Campaign Goals
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To attract attention of a wider circle of people and society to the futures and options market on the RTS stock market.
- Target Audience
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Professional traders individually trading on the FORTS stock market or working as brokers.
- Proposed Solution
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The market can be divided into two groups: traders who use software and those who rely on their own experience and intuition. The opposition of people and machines became the bases for the advertising idea. The style of communication is a sensational show or a blockbuster.
The campaign is aired in press and on the internet.
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