- Air Period
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November - May, 2007
- Client
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AG Capital Investment Group
- Campaign Goals
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Promotion of the Group’s image at Moscow business centers and providing information about the services of the Group.
- Target Audience
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Russian big institutional and professional clients. Men 30-45 y.o. with excellent education and a very high level of income. They manage big amounts of money of companies and individuals. Know the financial market very well.
- Proposed Solution
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The creative solution is based on the contrast compassion of two images in order to express the result of alternative financial solutions offered by the AG Capital Group. The campaign goes on air before New Year that is why we use the image of Christmas tree which shows a unique ability to yield rich harvest of apples. The apples on the Christmas tree are the allegory of the new financial solutions of the AG Capital Group. The graphic symbol of the briefcase is used as the mandatory brand element in communication for contrasting the images inside and outside the briefcase.
The advertising campaign is aired on large formats at Moscow business centers.
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