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Advertising Campaign on Promotion of Brokerage Technologies

Air Period
March - May, 2007
Client
AG Capital Investment Group
Campaign Goals
Promotion of the stock market technology offered by AG Capital.
Target Audience
Russian big institutional and professional clients. Men 30-45 y.o. with excellent education and a very high level of income. They manage big amounts of money of companies and individuals. Know the financial market very well.
Proposed Solution
The creative concept is built on a series of associations between brokerage technologies offered by AG Capital and war strategies which made landmarks in the development of the art of victories.

The advertising stories are illustrated in easel painting by famous painter Sergei Kalinin (oil/canvas).

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teaser

"samurais" layout

An efficient advantage on any stock market of the world

The highest speed of trade operations

Warriors of the Japanese Emperor Sirakava were the first to use new tactics in patrol. Every observer got his own part of observation and watched it very carefully. Not a mouse could slip without being noticed. The signal about any activities of the enemy was sent immediately and gave a clear advantage in time and victory.

Modern brokerage technologies which AG Capital is implementing have gone far from the samurai tactics but have preserved the main thing - the highest speed of decision-making and fulfillment of trade operations as well as the effective leading actions on any stock market of the world.

"elephants" layout

A strategic advantage on any stock market of the world

Our own soft and interface development

The greatest conquerors of the past often had to fight against and gain victory over armies that had a clear superiority in numbers. That is because they almost always used a special strike for the final battle. For example, Aleksander the Great and Gannibal used battle elephants. The appearance of the violent giants brought panic in the enemy’s army and set them to panic flight.

Elephants have nothing to do at the stock exchange but high technology and bright solutions in trading that AG Ñapital uses are the decisive arguments in the struggle for leadership on the stock market.

"colt" layout

A stiking advantage on any stock market of the world

A unique technology for market instruments

Samuel Colt did not only invent a new kind of shooting weapon but he opened new opportunities for people. The revolver which was named after him was a comfortable and reliable weapon that made a man unconquerable. "One colt solves many problems" - this phrase was a formula of success for Wild West.

Now we see cowboys only in the cinema but on the stock exchange the winner is the one who is armed with modern broker technologies, who is like AG Captal masters a single tactics of management of any instruments of the world stock market and follows the principle "One broker for all markets".

"map" layout

An advantage of scale on any stock market of the world

An integrated system of stock markets monitoring

There is a theory that America was discovered by Celts and Vikings long before Columbus. However, many scientists doubt this theory. Before Columbus’ discovery seamen did not use maps and found their ways using stars. That is why they were not so bold to move forward being afraid not to find their way back.

Today there are no unknown spots on the globe but the absence of a plan is equal to death even in our century. This is the reason why AG Capital aiming to open new territories for business uses the most advanced technologies, offers a single informational and trading screen for working with any instruments on stock markets of the world.

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