- Air Period
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November - May, 2007
- Client
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AG Capital Investment Group
- Campaign Goals
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Promotion of the image of the Group that offers alternative financial solutions.
- Target Audience
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Russian big institutional and professional clients. Men 30-45 y.o. with excellent education and a very high level of income. They manage big amounts of money of companies and individuals. Know the financial market very well.
- Proposed Solution
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The key element of the creative concept is the graphical symbol of a "briefcase" as a symbol of investments. This symbol is since then owned by the brand and is now used as a mandatory graphical element in communication. The main competitive advantage of the Group is reflected in the slogan "alternative financial solutions".
The advertising campaign was aired in press and OOH.
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